![]() Getting bombarded with dozens of emails a week is the first reason why people unsubscribe. Of course, there are people who would like to get promotional and/or educational emails daily. Sending the best email with the most attractive subject line and well-performing CTA means nothing if you send emails so often that the recipients start sending them to the Spam folder out of sheer annoyance. But there are a couple of things you can do. Source: GetResponse Email frequency best practicesĮach business is unique and there’s no one-size-fits-all way to fine-tune your email frequency. It’s likely that the high unsubscribe rate is your enemy. ![]() ![]() If you’re confident in your email copy, look into the reasons why your conversion rate isn’t soaring. This point is closely tied to the unsubscribe rate. Conversion rateĬonversion rate is the last but also the most important point under the influence of email frequency. ![]() Improve your email content and try to reduce the email frequency if your unsubscribe rate is growing. Try to stick to the ideal unsubscribe rate of 0.2%. If your unsubscribe rate is growing, it means you need to slow down on the email frequency. The main reason why people unsubscribe from you is because they are tired of receiving emails from you ( 69% of people named this reason as the primary reason for unsubscribing). But professionals stand their ground: unsubscribe rate of over 0.5% means that you need to work on your emails and reduce the rate. An unsubscribe rate of around 1% is considered okay within most countries and industries IF you are a novice. This indicator is obviously only relevant for inbound campaigns. The unsubscribe rate is the ratio of people who click the Unsubscribe link or button in the email to the number of people who received and opened an email from you. You can test and analyze this using an email drip campaign tool, which can monitor the click-through per email easier. If you’re just starting out and aren’t sure which email frequency best suits your industry and product, analyze which frequency usually shows best conversion results first to determine the ideal scenario. Personalized email campaigns sent to small lists of highly targeted leads can reach much higher CTR.Īim at an average CTR of 2.5%. Source: GetResponseīear in mind, these are the stats for newsletter email frequency. The 14th and 15th emails (sent in one week) show 1.92% and 2.01% respectively. At the same time, the more emails are sent per week, the lower the click-through rate. On average, the highest click-through rate is demonstrated by the 1st and 2nd emails sent per week (4.88% and 3.53% respectively for newsletters). Together with the open rate, CTR is one of the key measures of email campaign success. Set the open rate goal at approximately 20% and always follow your own past campaign stats to notice any sudden changes. However, even within the same industry the open rate might differ because each prospect list is unique, each group of people is favorable to emails at different times, and each person wants to see a definite number of emails per month. On average, the OR across all industries is 20.81%. No one can say for sure what open rate is the norm – it varies from industry to industry. We will explain the differences in B2C and B2B email frequency practices and results further in the article. However, in reality, things aren’t that straightforward. As a result, all the other rates reduce as well. Thus, the less they open them and the OR goes down. By the most popular belief, the more often you send emails, the less value people see in them. The open rate is the first thing affected by the email frequency. So, if you send 118 emails, 18 of them return as hard or soft bounces, and 10 messages are opened, your open rate will be 10%. In case you don’t know, open rate is the ratio of opened emails compared to the total amount of sent emails (bounces excluded). Ultimately, you conversion rates depend on it too. Then, it determines the click-through and unsubscribe rates. First of all, it influences the open rate. Think of it as the main plank in your email campaign. Know your industry benchmarks to analyze frequency effectivenessĮmail frequency affects your campaign in a variety of ways.Understand the difference between B2C and B2B email frequency.Let your subscribers control the email frequency.Automate your campaigns for better control and workflow.Build relationships through consistent contact.
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